The Basic of Off Page Optimization

What is Off site optimization? It means improving every sections of your web site according to what Google demands for every contents. It all start with the site name. One good example is using the name of your company as against the name of your products. Using the name salehandicraft.com is better than using companyname.com. Since your target the customer through online marketing it is therefore necessary to use the product name rather than company name. Second thing you should consider are the naming of ever pages of your site.

Now let say you use salehandicraft.com/aboutus.php for one of you site page. It is always advantage if you include the name of specific products followed by the title like salehandicraft.com/weavedchair-abous.com. In this case, the weaving and the chair are your keywords that could lead customer in your site.

The meta title and descriptions are too important that the two should not repeat any keywords. For instance, the title of the site is "world supplier of rattan products" then those words mention should not be repeated in your descriptions are you will reduce the basic opppurtunites to list all important keywords. Then when you start to list the meta keywords, make sure it is arrange according to rank of importance.

The last important aspects of off-site optimization are the use of H1, bold tags, strong, UL and p's tags. All important words should be stress out specially keywords. Make sure you have embedded keywords in every paragraph of your content. These keywords are bold and link to another page specially the products page of you sites. When you link phrases. It should not be more than 4 words as a general practice.

Lastly, the homepage is your best page so make sure you have include all the links going to internal part of the site. On the other hand avoid outgoing links. You need to use the nofollow tags as much as possible. All link exchange should be 2 or 3 clicks away from your home page.

Comment and suggestion are welcome.
Jobette Escobanas
Posted for Online Marketing Service in Singapore