Friday, February 20, 2009

Google External Keywords tools

2. The second SEO tools that I recommend is the Google external keywords tools. However, if you are running an adwords, Google will provide you with keywords tools where you can select either the keywords and key phrases. Google will provide you the list of either exact or related keywords. Selecting and running the the desired keywords is not enought. It is customary for the quality SEO specialist to test the keywords performance according to its bidding prices, geographical location, google search value, search content and placement value.


Keywords or Google adwords is a little bit expensive. That is why it is better to have off page optimization in your site before registering Google Adwords. The visitors coming from adwords are organic and costly so you must have the best page optimization. The new visitors will navigate major optimized pages in your site. The best average pages for a single visitors is 4. You must consider a banner within your site to enable your visitors to recall your URL. Sometime we call this branding while other we call it inhouse banner. Company promotion and programs are the best for BRANDING. This method will increase your returning visitors. You can find more information about returning visitors in Google analytic. We will discuss this later so you won't be discourage.

Perhaps the best keywords tool is the Google external keywords tool. It will provide you the volume and competition of keywords which is not present in the adwords tool. You can download and save it to excel file for better opportunity to analize keywords. My advise is to rank according to importance and get the best choices. Place it to your meta keywords and enjoy the traffics.

to be continued.





Tuesday, February 17, 2009

5 Best SEO Tools

SEO Tools are online application useful in getting information about traffics volume, ranking, geolocation of the visitors, link popularity and many more depends on the provider of the site.

So what are the best SEO tools frequently used by online marketer. What are their advantage and disadvantages.

1. The number one SEO tool that every site owner should install in their browser in the Firefox Alexa and PR plug in. This plug in will just right of your task bar. The best information you can get from this is the page rank of every site according to Google matrix. The other value is the Alexa ranking. While Google rank tell you how popular the website and this is one of the basis for organic visitors, the Alexa value will tell you the volume of visitors of a particular website. This is important to asses if the PR of a site is well utilize. Some site have good PR yet poor in visitors. It only means the keywords is not properly used.


The PR value in this tools has a link to Google trends where you can source out the history of a particular keywords and customize which region you want the information to appear.

The Alexa value also have link to Alexa site where you can get the Geo location of the visitors and most importantly the traffic details graph according to scale. You might know the meaning of this graph so i will give you some idea. A graph within .004 has a traffic of 100,000 visitors a day. If you have this, you could be running between PR 4 and PR 6. It also include the incoming link of the particular site which useful in investigating your competitor's ranking.You can also see the DMOZ listing

to be continued..