What is Off site optimization? It means improving every sections of your web site according to what Google demands for every contents. It all start with the site name. One good example is using the name of your company as against the name of your products. Using the name salehandicraft.com is better than using companyname.com. Since your target the customer through online marketing it is therefore necessary to use the product name rather than company name. Second thing you should consider are the naming of ever pages of your site.
Now let say you use salehandicraft.com/aboutus.php for one of you site page. It is always advantage if you include the name of specific products followed by the title like salehandicraft.com/weavedchair-abous.com. In this case, the weaving and the chair are your keywords that could lead customer in your site.
The meta title and descriptions are too important that the two should not repeat any keywords. For instance, the title of the site is "world supplier of rattan products" then those words mention should not be repeated in your descriptions are you will reduce the basic opppurtunites to list all important keywords. Then when you start to list the meta keywords, make sure it is arrange according to rank of importance.
The last important aspects of off-site optimization are the use of H1, bold tags, strong, UL and p's tags. All important words should be stress out specially keywords. Make sure you have embedded keywords in every paragraph of your content. These keywords are bold and link to another page specially the products page of you sites. When you link phrases. It should not be more than 4 words as a general practice.
Lastly, the homepage is your best page so make sure you have include all the links going to internal part of the site. On the other hand avoid outgoing links. You need to use the nofollow tags as much as possible. All link exchange should be 2 or 3 clicks away from your home page.
Comment and suggestion are welcome.
Jobette Escobanas
Posted for Online Marketing Service in Singapore
Monday, January 26, 2009
Wednesday, January 7, 2009
The benefits of content in site optimization
No matter what subject your web site addresses, your content is the primary driver when it comes to search engine results. If you want to rank high on search result pages, find SEO Consultants to help you build a content-rich website that meets these basic requirements:
Every Page has a Unique Title and Keyword Phrase
Page title is the most important signal to search engines that a web page is unique and important. The title describes the content search engines and web travelers will find when they arrive at your page. SEO Experts know that web searchers click, they are more likely to go for search engine results that exactly match the search terms they selected. When other sites link to your page, they will probably list your page title for the link, making it more likely that you achieve a high search engine rank.
Pages are Easy to Scan – Content is Easy to Understand
Reputable SEO Consultants know that headlines and bulleted lists are the best ways to present your information in a way that both search engines and visitors can quickly scan and absorb. The crawler and the human eye are drawn to headings and bullets. The faster the visitors grasp your information is important to them, the more likely they are to stay on and return to your web page.
Content is Relevant and Focused
Experienced SEO Consultants will tell you that search engines strive to find the most relevant information. They’ve invested a lot of time and money in formulas that judge what text is relevant and important. The best way to rank high in search engines is to make sure your web page content is consistently on topic and focused. Remember to place your keywords more heavily in the first and last paragraphs of your text. Staying focused helps you create many different content-rich web pages that search engines recognize and remember.
Web Site Contains Many Internal Links
The best SEO Consultants will advise you to include links from one web page to another within your site. The links should be relevant to content and make sense to web travelers and search engines. Linking keywords within your text to your other pages will help build relevancy scores and guide search engine crawlers quickly through your site.
Pages Invite External Links
The most reputable SEO Consultant will know that a major factor in search engine rank is the number of external links to your web site from other sites, forums, and blogs. When your content adds value to other web sites’ content, you’re more likely to get those important external links. The higher the quality of your web site, the more unique and relevant the content, the more likely others will link to your pages. Making it easy to link to you is the best way to collect lots of external links. SEO Experts will offer assistance regarding optimized HTML codes that can be copied into your website pages, one-click bookmarks, and other tools to build your bank of external links.
by: Joel McLaughlin Top SEO Consultants, Best SEO Experts
Published At: www.Isnare.com
Every Page has a Unique Title and Keyword Phrase
Page title is the most important signal to search engines that a web page is unique and important. The title describes the content search engines and web travelers will find when they arrive at your page. SEO Experts know that web searchers click, they are more likely to go for search engine results that exactly match the search terms they selected. When other sites link to your page, they will probably list your page title for the link, making it more likely that you achieve a high search engine rank.
Pages are Easy to Scan – Content is Easy to Understand
Reputable SEO Consultants know that headlines and bulleted lists are the best ways to present your information in a way that both search engines and visitors can quickly scan and absorb. The crawler and the human eye are drawn to headings and bullets. The faster the visitors grasp your information is important to them, the more likely they are to stay on and return to your web page.
Content is Relevant and Focused
Experienced SEO Consultants will tell you that search engines strive to find the most relevant information. They’ve invested a lot of time and money in formulas that judge what text is relevant and important. The best way to rank high in search engines is to make sure your web page content is consistently on topic and focused. Remember to place your keywords more heavily in the first and last paragraphs of your text. Staying focused helps you create many different content-rich web pages that search engines recognize and remember.
Web Site Contains Many Internal Links
The best SEO Consultants will advise you to include links from one web page to another within your site. The links should be relevant to content and make sense to web travelers and search engines. Linking keywords within your text to your other pages will help build relevancy scores and guide search engine crawlers quickly through your site.
Pages Invite External Links
The most reputable SEO Consultant will know that a major factor in search engine rank is the number of external links to your web site from other sites, forums, and blogs. When your content adds value to other web sites’ content, you’re more likely to get those important external links. The higher the quality of your web site, the more unique and relevant the content, the more likely others will link to your pages. Making it easy to link to you is the best way to collect lots of external links. SEO Experts will offer assistance regarding optimized HTML codes that can be copied into your website pages, one-click bookmarks, and other tools to build your bank of external links.
by: Joel McLaughlin Top SEO Consultants, Best SEO Experts
Published At: www.Isnare.com
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